Heartland Fiber Co.

112 N. 1st Ave
Winterset, Iowa 50273
(515) 468-8593

Monday: 10-5

Tuesday: 10-5

Wednesday: 10-4

Thursday: 10-8

Friday: 10-5

Saturday: 10-4

Sunday: Second Sunday of each month, 1-4pm

Open the 1st & 3rd Mondays until 8 of each month.


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About Heartland Fiber Co.


Twice As Nice Designs incorporates beautiful yarns that we custom dye for doll crafters worldwide. We realized that many of our yarns would be perfect for knitting and crocheting and that Winterset had a need for a specialized yarn shop. So Heartland Fiber was born!

We first opened the doors in October 2008 in a tiny 250 sq. ft. room adjacent to the Teddy Bear Turn Around consignment shop (which is a must stop when you come to Winterset), but quickly outgrew those digs. Again, a door of opportunity opened when the owner of Hometown Decorating (a wonderfully talented designer and crafter of window dressings and more) asked if we would like to share her store space. We expanded to 500 sq. feet and were able to provide an atmosphere where knitters and crocheters could come in, sit down, have a cup of coffee, visit, knit and learn.  March 2010, a store front opened up and we moved to the north side of Winterset's historic square (between the infamous Northside Cafe' and the Madison County Dessert Factory) where we plan to stay!  The coffee is still on and now we have LOTS of room to visit, knit and learn. Sadly, The Dessert Factory left....and so did we. We found a building on the East side of the square with much more potential. We moved in early 2012 and found much more space for fabulous yarns! The business grew and Marcia retired. Amy is now the head of the business!

Now that Amy is in control, she has decided to purchase a building on the West side of the square. She broke the news to her 'posse' in early September AND, wait for it...moving at the end of the month. We were so excited for her and this amazing opportunity to stay put for a very long time. So now we are in a 1500 sq. foot plus building. Wow, this is so cool!

Heartland Fiber isn’t just about selling fibers and notions—we offer a wide range of classes plus we participate in many community events. This fall, we knitted hats, scarves and mittens for the local CRISP organization which provides for needy children plus each October we donate 10% of our sales to breast cancer research.  .

Taking InventoryAmy is the ‘official’ owner—meaning I pay the bills! However, the 'posse' is a valued part of the store and I value their opinions and patronage. Many of them have helped with inventory, working a day while I need to be gone or pitching in to help a customer if I was busy.


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Cal the CatNow, about me. Have you ever read the book “Drunk, Divorced and Covered in Cat Hair” by Laurie Perry? That’s Amy! Well, maybe 2/3 of that! She lives in a little brick house in Winterset with Lola and Joey—her feline children. Her human children are all grown up and making their mark on the world. Jack is a builder, Bryan attends law school at Ole Miss and Nick is attending school in Ft. Collins, CO. Amy loves all things crafty, thrives in her gardens, and her favorite knitting project is the one she can get finished. What is that saying, ‘a cobbler’s children has no shoes’…?

If you are ever in Winterset, whether it’s to see the famous covered bridges, John Wayne’s Birthplace or the Fons & Porter quilt shop, bring your knitting and stop by for a cup of coffee. We’d love to have you!








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